Further, more than half (58%) would be likely to make a purchase through an ad they saw while using social media. Roughly three of every five new movers would also likely be influenced to make a purchase based on an ad they saw while using social media (62%) or using a search engine (61%). Around two-thirds of new movers (65%) report they would be likely to make a purchase through an ad they saw while using a search engine.90% of new movers stated they would likely try a new brand or company for any items or services – specifically for internet (35%), furniture/home décor (34%), cable/streaming service(s) (30%), and appliances (29%).While 44% report they did so/anticipate they will do so after the move. When it comes to the items and services new movers paid for/anticipate they will pay for during the process of their move, nearly three quarters (72%) say they did so prior to the move.
Half or more of new movers did/anticipate will do research for moving services (51%) and home insurance (50%) before their most recent move/before their next move.The report features an in-depth overview of today's mover, revealing the profile of the modern mover and how much they spend along with home improvement trends. V12's MoverTech suite of mover marketing audience and media solutions are designed to do just that." It's time to modernize mover marketing by targeting consumers with omnichannel and digital programs much earlier in the move cycle when consumers make most of their move-related purchase decisions. "Traditionally, mover marketing has focused on post-move data and engaging movers after their move. "Movers are a highly lucrative audience across numerous categories," said Michelle Taves, Group GM of Porch Marketing and General Manager of V12. This study was conducted between June 21 and July 1, 2022, and surveyed 1,009 adults ages 18+ in the United States who have moved over the past 12 months or are planning to move in the next three months. The 2022 New Mover Trends Report was conducted online by The Harris Poll on behalf of V12. 90% of new movers are likely to try new brands or companies, which is a massive opportunity for customer acquisition.
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